Graphic Design
Strategic Design

Hill West Architects x
ULURP Franklin Avenue Case
New York, 2024. Strategic Design Interventions for Urban Development, Stakeholder Engagement, Participatory Research, Systems Thinking.





Public Policy Lab x Parsons SDM — “riPPL: A Futures Thinking Toolkit”
New York, 2025.
Strategic Design, Management, Organizational Innovation & Futures Thinking Integration.





Nike
New York, 2024.
Strategic Design, Leadership and Innovation Practice, External collaboration.





Advocacy and Urban Justice
New York, 2025.
Strategic Design, Participatory-Action Research, Human-Centered Design, Leadership & Collaboration.





Designing for Food Equity and
Cultural Preservation
  New York, 2024.
Strategic Design, Systems Thinking, 
Policy Design, Community Empowerment, 
Urban Health.






CandyLab Toys
New York, 2025.
Strategic Design, Brand Innovation, Business Strategy, Market Positioning.

























Laia Monells Téllez
Laia Monells Téllez
laiamonells12mt@gmail.com
(646) 403-5496
New York City

Linkedin Hello!
I’m a Strategic Designer and Graphic Designer with a strong focus on Branding, UX/UI and Management. I’m passionate about building experiences that create meaningful connections between people and companies.

I bring an open-minded, proactive approach to my work and feel most energized when navigating multiple moving parts, balancing creative execution, strategic thinking, and collaboration across disciplines. My goals are driven by curiosity, perspective, and continuous growth, and I’m motivated by working on projects that challenge assumptions and create meaningful impact.

Thank you for visiting my portfolio. If you have any questions or collaboration opportunities, please don't hesitate to reach out.




Education
Strategic Design and Management MS
Parsons, The New School
New York City, US
2024-2026

UX / UI, Web & App Design Master
LABASAD, School of Arts and Design 
Barcelona, Spain
2023-2024

Degree in Graphic Design and Innovation
ELISAVA, School of Design and Engineering
Barcelona, Spain
2019-2023

Erasmus Exchange Program in Design
FH Joanneum University
Graz, Austria
2022



Employment Strategic & Graphic Designer
Freelance Projects, New York
2023 - Present



Digital Growth Strategist
Retro App, New York
2024-2025

Growth strategy · Content creation · Trend 
analysis · Social media · Team management · Mentorship · Budget oversight · Performance optimization



Graphic Designer
Idilic Festival, Barcelona
2024

Branding · Visual identity · Graphic design · 
Social media · Merchandise · Collaboration · 
On-site support · Design systems



Digital Strategy Manager
Starlite Occident, Madrid 
2023-2024

Brand strategy · Consumer engagement · 
Media planning · Marketing campaigns · Budget management · Digital performance monitoring · Influencer & celebrity coordination 



Graphic Designer
Nomon Design, Barcelona 
2023

Branding · Packaging · Visual identity · Graphic design · Collaboration · Research · Prototyping · Data visualization · Client presentations




Languages
Catalan
Spanish
English



Origena x Los Hermanos Torres
Final Project at ELISAVA University. 
Barcelona, 2023.
Graphic Design, Packaging, Branding, Editorial Design, Product Design,  Project Management.





Idilic Festival
 In-house Graphic Designer, 
Barcelona, 2023-2024.
Graphic Design, Branding, Look & Feel, Social Media, Digital Strategy.






Inner Human Hub
Barcelona, 2024.
Branding and Communication Design, Brand Strategy,  Social Media, Project Management.




Airtool
Barcelona, 2024-2025.
 Web Design. UX/UI, Wireframing & Information Architecture, Icon Design, Visual Systems.






Apex Studio
Freelance, Barcelona, 2024.
Branding,  Web Design, Art Direction, 
Project Management.





Most Things Coffee
New York, 2025.
Branding, Social Media, Brand Strategy.




Mies Foundation
Barcelona, 2023.
Branding, Art Direction & Photography Style, Visual System Development.




Freundschaft +,
  • Graz, Austria, 2022.
    • Brand Identity & Visual Design,
    Web Design, Social Media, Project Management, Brand Strategy, Startup Development.




    Editorial Work.
    Graphic Design, Book Layout & Typesetting, Typography Systems, Visual Storytelling.






















    Portfolio